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Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration
| Title: | Effects of the Loyalty Program on Store Loyalty - The Moderating Role of Membership Duration | Authors: | Stanković, Jelena A.   ; Đukić, Suzana |
Issue Date: | 2024 | Publication: | Economic Themes | ISSN: | 2217-3668 Ekonomske teme Search Idenfier |
Publisher: | Niš : Faculty of Economics | Type: | Article | Collation: | vol. 62 br. 4 str. 503-520 | DOI: | 10.2478/ethemes-2024-0027 | URI: | https://enauka.gov.rs/handle/123456789/1041132 | Metadata source: | (Preuzeto iz CrossRef-a) Stanković, Jelena | M-category: | 51M51 |
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