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The Role of digital marketing in shaping communication practices of ott platforms
| Title: | The Role of digital marketing in shaping communication practices of ott platforms | Authors: | Ćitić, Tatjana; Tankosić, Mirjana   ; Bučalina Matić, Andrea |
Issue Date: | 2026 | Publication: | Akcionarstvo | ISSN: | 0354-6403 Akcionarstvo Search Idenfier |
Publisher: | Beograd : Fineks : Fakultet za menadžment Univerziteta "Braća Karić" | Type: | Article | Collation: | vol. 32 br. 1 str. 61-61 | DOI: | 10.65772/ak2026103 | VBS COBISS: | 196219145 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/196219145#izum.si https://enauka.gov.rs/handle/123456789/1043093 |
M-category: | Mp. category will be shown later |
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