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Optimization of marketing management in industrial (B2B) companies: A literature review and model proposal
| Naziv: | Optimization of marketing management in industrial (B2B) companies: A literature review and model proposal | Autori: | Lakatuš, Peko; Bakator, Mihalj   ; Vorkapić, Miloš |
Godina: | 2026 | Publikacija: | Proceedings - XVI International Symposium Engineering Management and Competitiveness 2026 (EMC 2026), 19-20th of June 2026, Zrenjanin, Serbia, | Izdavač: | Zrenjanin, Serbia : University of Novi Sad, Technical faculty “Mihajlo Pupin”, Zrenjanin | Tip rezultata: | Konferencijski rad | ISBN: | 978-86-7672-396-6  Pretraži identifikator |
Kolacija: | str. 197-201 | DOI: | 10.5937/EMC26197L | URI: | https://cer.ihtm.bg.ac.rs/handle/123456789/9522 https://enauka.gov.rs/handle/123456789/1053466 |
M-kategorija: | Mp kategorija će biti prikazana naknadno. |
