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AI-driven digital marketing for enhancing user experience personalization in the esports industry
| Title: | AI-driven digital marketing for enhancing user experience personalization in the esports industry | Authors: | Baltezarević, Ivana; Milojević, Stefan; Baltezarević, Radoslav   ; Krsmanović, Stefan |
Issue Date: | 2026 | Publication: | Management in Sport | ISSN: | 2217-2343 Menadžment u sportu Search Idenfier |
Publisher: | Fakultet za menadžment u sportu, Alfa BK University, Srbija | Type: | Article | Collation: | vol. 17 br. XVII, issue II str. 119-157 | DOI: | 10.46793/ManagSport17-2.119B | URI: | http://repozitorijum.diplomacy.bg.ac.rs/1810/ https://enauka.gov.rs/handle/123456789/1053615 |
M-category: | Mp. category will be shown later |
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