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eNauka >  Results >  The effectiveness of sex appeal in print ads in relation to a visual register of the message: Articulating a new framework
Title: The effectiveness of sex appeal in print ads in relation to a visual register of the message: Articulating a new framework
Authors: Nedeljković, Uroš  ; Puškarević, Irma; Novaković, Dragoljub  ; Pinćjer, Ivan  
Issue Date: 2013
Publication: Marketing
ISSN: 0354-3471 Marketing Search Idenfier
Publisher: Belgrade : Serbian Marketing Association
Type: Article
Collation: vol. 44 br. 3 str. 247-263
DOI: 10.5937/markt1303247n
URI: https://enauka.gov.rs/handle/123456789/144253
Metadata source: Migrirano iz RIS podataka
M-category: 
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