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Marketing implications of loyalty programs on customer relationship management within the airline industry
| Title: | Marketing implications of loyalty programs on customer relationship management within the airline industry | Authors: | Karamata, Ema; Chroneos Krasavac, Biljana |
Issue Date: | 2017 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Type: | Article | Collation: | vol. 48 br. 1 str. 30-40 | DOI: | 10.5937/markt1701030k | URI: | https://enauka.gov.rs/handle/123456789/144505 | Metadata source: | Migrirano iz RIS podataka | M-category: | 51M51 |
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