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Title: Application of neuroscientific concept in defining an effective marketing communication strategy
Authors: Damnjanović, Vesna  ; Babić Marija
Issue Date: 2012
Publication: Innovative management and business performance - XIII International symposium SymOrg 2012, june 5-9, Zlatibor
Publisher: Belgrade : Faculty of organizational sciences
Type: Conference Paper
Collation: str. 1113-1119
VBS COBISS: 515200666
URI: https://enauka.gov.rs/handle/123456789/158492
https://plus.cobiss.net/cobiss/sr/sr/bib/515200666#izum.si
Metadata source: Migracija
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