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The review of the marketing appeals and their role in the strategy of development of the successful marketing communication
| Title: | The review of the marketing appeals and their role in the strategy of development of the successful marketing communication Pregled marketinških apela i njihova uloga u strategiji razvoja uspešne marketinške komunikacije |
Authors: | Filipović, Jelena   |
Issue Date: | 2013 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | Beograd : Jugoslovensko udruženje za marketing JUMA : Privredni pregled | Type: | Article | Collation: | vol. 44 br. 4 str. 354-360 | DOI: | 10.5937/markt1304354f | VBS COBISS: | 522214805 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/522214805#izum.si https://enauka.gov.rs/handle/123456789/164289 |
Metadata source: | Migrirano iz RIS podataka | M-category: | 51M51 |
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