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Key Account Management: New Marketing Approach as a Response to Increasing Global Competitive Pressures
| Title: | Key Account Management: New Marketing Approach as a Response to Increasing Global Competitive Pressures | Authors: | Gligorijević, Mirjana   ; Mitić, Sanja |
Issue Date: | 2012 | Publication: | The Role of Contemporary Management and Marketing Methods in Improvement of Competitiveness of the Companies in Serbia within the Process of its Integration to the European Union | Publisher: | Belgrade : CID Faculty of economics | Type: | Book parts | ISBN: | 978-86-403-1259-2  Search Idenfier |
Collation: | str. 159-181 | URI: | https://enauka.gov.rs/handle/123456789/170846 | Metadata source: | Migrirano iz RIS podataka | Note: | Nije dostupno u elektronskoj formi | M-category: | Mp. category will be shown later |
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