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Title: The development of the 'customer lifetime value' concept
Authors: Milanović, Vesna  ; Bučalina Matić, Andrea  
Issue Date: 2014
Publication: Marketing
ISSN: 0354-3471 Marketing Search Idenfier
Type: Article
Collation: vol. 45 br. 2 str. 113-130
DOI: 10.5937/markt1402113m
URI: https://enauka.gov.rs/handle/123456789/176478
Metadata source: Migrirano iz RIS podataka
M-category: 
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