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eNauka >  Results >  Analysis of Interbrand, BrandZ and BAV brand valuation methodologies
Title: Analysis of Interbrand, BrandZ and BAV brand valuation methodologies
Authors: Krstić, Bojan  ; Popović, Ana 
Issue Date: 2011
Publication: Marketing
ISSN: 0354-3471 Marketing Search Idenfier
Type: Article
Collation: vol. 42 br. 4 str. 237-256
DOI: 10.5937/markt1104237k
URI: https://enauka.gov.rs/handle/123456789/176716
Metadata source: Migrirano iz RIS podataka
M-category: 
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