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Title: Dilemmas and Controversies of MC Brand(ing)
Authors: NIKOLIĆ, SLAVKA; Lalić, Danijela  ; STANKOVIĆ, JELENA  
Issue Date: 2014
Publication: The 6th International Conference on Mass Customization and Personalization in Central Europe (MCP - CE 2014),
Publisher: Univerzitet u Novom Sadu, Fakultet tehničkih nauka, Srbija
Type: Conference Paper
ISBN: 978-86-626-6 ИСБН није валидан Search Idenfier
Collation: str. 140-145
URI: https://enauka.gov.rs/handle/123456789/213340
URL: http://www.mcp-ce.org/home/mcp-ce-2014/proceedings
Metadata source: Migrirano iz RIS podataka
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