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Brand and consumer characteristics as drivers of behaviour towards global and local brands
| Title: | Brand and consumer characteristics as drivers of behaviour towards global and local brands | Authors  : | Šapić, Srđan   ; Kocić, Milan ; Filipović, Jovana |
Issue Date: | 2018 | Publication: | Zbornik radova Ekonomskog fakulteta u Rijeci | ISSN: | 1331-8004 Zbornik radova Ekonomskog fakulteta u Rijeci: Časopis za ekonomsku teoriju i praksu Search Idenfier |
Publisher: | Rijeka : Sveučilište u Rijeci, Ekonomski fakultet | Type: | Article | Collation: | vol. 36 br. 2 str. 619-645 | DOI: | 10.18045/zbefri.2018.2.619 | WoS-ID: | 000454542100009 | Scopus-ID: | 2-s2.0-85059331663 | VBS COBISS: | 513876572 | URI: | https://enauka.gov.rs/handle/123456789/219734 https://scidar.kg.ac.rs/handle/123456789/11054 https://plus.cobiss.net/cobiss/sr/sr/bib/513876572#izum.si |
URL: | https://www.efri.uniri.hr/upload/17-Sapic-Kocic-Filipovic-2018-2.pdf | Metadata source: | Migracija | M-category: | 23M23 |
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