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The Influence of Social Media Communication on Brand Equity: the Evidence for Environmentally Friendly Products
| Title: | The Influence of Social Media Communication on Brand Equity: the Evidence for Environmentally Friendly Products | Authors: | Grubor, Aleksandar |
Issue Date: | 2017 | Publication: | APPLIED ECOLOGY AND ENVIRONMENTAL RESEARCH | ISSN: | 1589-1623 Applied Ecology and Environmental Research Search Idenfier |
Type: | Article | Collation: | vol. 15 br. 3 str. 963-983 | DOI: | 10.15666/aeer/1503_963983 | WoS-ID: | 000403811200071 | Scopus-ID: | 2-s2.0-85020851192 | URI: | https://enauka.gov.rs/handle/123456789/315088 | Metadata source: | Migracija | M-category: | 23M23 |
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