New approach to risk analysis in marketing communications using fault tree analysis

Kostić-Stanković, Milica; Makajić-Nikolić, Dragana; Vlastelica, Tamara

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Title:	New approach to risk analysis in marketing communications using fault tree analysis
Authors:	Kostić-Stanković, Milica ; Makajić-Nikolić, Dragana ; Vlastelica, Tamara
Issue Date:	2012
Publication:	EMAC [European Marketing Academy] CEE [Central and Eastern Europe] Regional Conference Marketing Theory Challenges in Emerging Societies (3 : 2012 : Belgrade). - Marketing Theory Challenges in Emerging Societies. - Beograd : Centar za izdavačku delatn
Type:	Conference Paper
VBS COBISS:	44651791
URI:	https://plus.cobiss.net/cobiss/sr/sr/bib/44651791#izum.si https://enauka.gov.rs/handle/123456789/325645
M-category:	Mp. category will be shown later

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