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See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors
| Title: | See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors | Authors: | Maričić, Milica   ; Kostić-Stanković, Milica ; Bulajić, Milica ; Jeremić, Veljko |
Issue Date: | 2019 | Publication: | International Journal of Sports Marketing & Sponsorship | ISSN: | 1464-6668 International Journal of Sports Marketing and Sponsorship Search Idenfier |
Publisher: | Emerald Group Publishing Ltd, Bingley | Type: | Article | Collation: | vol. 20 br. 2 str. 333-352 | DOI: | 10.1108/ijsms-02-2018-0020 | WoS-ID: | 000467879300009 | Scopus-ID: | 2-s2.0-85058861622 | VBS COBISS: | 107058441 | URI: | https://rfos.fon.bg.ac.rs/handle/123456789/1999 https://enauka.gov.rs/handle/123456789/343617 |
Metadata source: | Migracija | M-category: | 23M23 |
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