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The Effects of Typeface and Image Complexity on Consumer' Visual Attention and Attitudinal Responses in Advertising
| Title: | The Effects of Typeface and Image Complexity on Consumer' Visual Attention and Attitudinal Responses in Advertising | Authors: | Puškarević, Irma; Nedeljković, Uroš   ; Pinćjer, Ivan ; Franken, Gregor; Pušnik, Nace |
Issue Date: | 2018 | Publication: | Conference on Information and Graphic Arts Technology (8; Ljubljana; 2018 ), 7-8. June 2018, Ljubljana, Slovenia, | Publisher: | Ljubljana : Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design, Chair of Information and Graphic Arts Technology | Type: | Conference Paper | ISBN: | 978-961-6900-24-9  Search Idenfier |
Collation: | str. 101-106 | URI: | https://enauka.gov.rs/handle/123456789/349022 | URL: | https://www.ntf.uni-lj.si/igt/wp-content/uploads/sites/8/2018/06/8_CIGT_Proceedings.pdf | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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