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From word of mouth marketing to word of mouth in the traditional and digital media
| Title: | From word of mouth marketing to word of mouth in the traditional and digital media | Authors: | Rakić, Beba R.   ; Rakić, Mira R. |
Issue Date: | 2018 | Publication: | Thematic Proceedings I: Tourism in function of development of the Republic of Serbia – Tourism in the Era of Digital Transformation | Publisher: | Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac | Type: | Book parts | ISBN: | 978-86-89949-29-2  Search Idenfier |
Collation: | str. 241-258 | URI: | https://enauka.gov.rs/handle/123456789/400744 | URL: | http://www.hit-vb.kg.ac.rs/conference/ | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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