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The Effectiveness of Direct Marketing Media Regarding Attitudes of Different Target Groups of Consumers in Serbia
| Title: | The Effectiveness of Direct Marketing Media Regarding Attitudes of Different Target Groups of Consumers in Serbia | Authors: | Perčić, Karolina; Perić, Nenad |
Issue Date: | 2020 | Publication: | Periodica Polytechnica Social and Management Sciences | ISSN: | 1416-3837 Periodica Polytechnica Social and Management Sciences (Hungary) Search Idenfier |
Type: | Article | Collation: | vol. 29 br. 1 str. 21-32 | DOI: | 10.3311/ppso.13616 | Scopus-ID: | 2-s2.0-85099972235 | VBS COBISS: | 116029449 | URI: | https://enauka.gov.rs/handle/123456789/412506 https://unilib.phaidrabg.rs/o:2039 |
Metadata source: | Migrirano iz RIS podataka | M-category: | 23M23 |
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