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The influence of personality traits and basic values on the acceptance of the advertising messages of female consumers
| Title: | The influence of personality traits and basic values on the acceptance of the advertising messages of female consumers Uticaj osobina ličnosti i vrednosti na prihvatanje advertajzing poruka od strane žena potrošača |
Authors: | Maričić, Branko R.; Radulović, Danka  |
Issue Date: | 2013 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | Srpsko udruženje za marketing, Beograd | Type: | Article | Collation: | vol. 44 br. 1 str. 5-12 | DOI: | 10.5937/markt1301005M | URI: | http://rfasper.fasper.bg.ac.rs/handle/123456789/708 https://enauka.gov.rs/handle/123456789/444662 |
URL: | http://www.sema.rs/repository/download/marketing-vol-44-no-1.pdf | M-category: | 51M51 |