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| Title: | Brand as a key intellectual property value from the consumer perspective | Authors: | Krstić, Bojan |
Issue Date: | 2014 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Type: | Article | Collation: | vol. 45 br. 1 str. 14-28 | DOI: | 10.5937/markt1401014k | URI: | https://enauka.gov.rs/handle/123456789/464521 | Metadata source: | Migrirano iz RIS podataka | M-category: | 51M51 |
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