Overview of characteristics of bottom-up-marketing as an innovative marketing paradigm in small and medium enterprises

Leković, Ksenija; Đokić N; Mesaroš I

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Title:	Overview of characteristics of bottom-up-marketing as an innovative marketing paradigm in small and medium enterprises
Authors:	Leković, Ksenija ; Đokić N; Mesaroš I
Issue Date:	2010
Publication:	3rd INTERNATIONAL CONFERENCE ON ENTERPRENEURS, INNOVATION AND REGIONAL DEVELOPMENT - ICEIRD2010
Publisher:	Univerzitet u Novom Sadu - Fakultet Tehničkih nauka, Srbija
Type:	Conference Paper
ISBN:	978-86-7892-250-3 Search Idenfier
Collation:	vol. 1 br. 1 str. 194-200
URI:	https://enauka.gov.rs/handle/123456789/466866
Metadata source:	Migrirano iz RIS podataka
M-category:	Mp. category will be shown later

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