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| Title: | Product placement in TV serials: effectiveness and audience attitudes | Authors: | Jeremić, Veljko M.   ; Kostić-Stanković, Milica M. ; Cvijović, Jelena D. |
Issue Date: | 2016 | Publication: | ECIN 2016: International Economics and Management Conference | Publisher: | Ekonomski institut, Beograd | Type: | Conference Paper | ISBN: | 978-86-7329-100-0  Search Idenfier |
Collation: | vol. 1 br. 1 str. 209-216 | URI: | https://enauka.gov.rs/handle/123456789/467577 | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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