Upravljanje digitalnim oglašavanjem - komparacija efikasnosti i profitabilnosti Google AdWords i Bing Ads kampanja u turističkoj industriji

M. Radonić; Štavljanin, Velimir B.

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Title:	Upravljanje digitalnim oglašavanjem - komparacija efikasnosti i profitabilnosti Google AdWords i Bing Ads kampanja u turističkoj industriji Digital advertising management: Efficiency and profitability comparison of Google AdWords and Bing Ads campaigns in the industry of tourism
Authors:	M. Radonić; Štavljanin, Velimir B.
Issue Date:	2017
Publication:	Info M
ISSN:	1451-4397 Info M Search Idenfier
Publisher:	Univerzitet u Beogradu - Fakultet organizacionih nauka, Beograd
Type:	Article
Collation:	vol. 16 br. 62 str. 27-33
URI:	https://enauka.gov.rs/handle/123456789/475245 https://rfos.fon.bg.ac.rs/handle/123456789/1652
Metadata source:	Migracija
M-category:	52M52

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