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Title: The role of the marketing appeals aimed at children as consumers
Authors: Filipović, Jelena  
Issue Date: 2011
Publication: Proceedings of the 8th international conference on Corporate strategies and government policies: 21st century challenges of global business and economic issues (ed. Mazhar M. Islam), Dubai -
ISSN: 1940-5391 Search Idenfier
Publisher: Global Academy of Business & Economic Research and School of Business & Industry, Florida A&M University, UAE
Type: Conference Paper
Collation: str. 61-71
URI: https://enauka.gov.rs/handle/123456789/478922
Metadata source: Migrirano iz RIS podataka
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