Brand management in tourism education: Role of development and building of strong brand for a higher education institution in tourism

Mandarić, Marija; Sekulić, Dejan

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Title:	Brand management in tourism education: Role of development and building of strong brand for a higher education institution in tourism
Authors:	Mandarić, Marija ; Sekulić, Dejan
Issue Date:	2014
Publication:	Higher Education in Function of Sustainable Development of Tourism in Serbia and Western Balkans
Type:	Conference Paper
ISBN:	978-86-83573-44-8 Search Idenfier
Collation:	str. 199-210
URI:	https://enauka.gov.rs/handle/123456789/485624
URL:	http://www.vpts.edu.rs/sed14/fajlovi/Zbornik%20radova%20MHTSPS%20-%20za%20sajt.pdf
Metadata source:	Migrirano iz RIS podataka
M-category:	Mp. category will be shown later

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