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Why we need to extend the classical model of brand personality: The practical value of brand personality measuring tool for marketers
| Title: | Why we need to extend the classical model of brand personality: The practical value of brand personality measuring tool for marketers | Authors: | Starčević, Slađana   |
Issue Date: | 2016 | Publication: | CONVIBRA Convibra International Conference 2016 Proceedings | ISSN: | 2179-5967  Search Idenfier |
Publisher: | CONVIBRA - Convibra International Conference - Business, Instituto Pantex de Pesquisa, Brasil, Rio de Janeiro, Brazil, Rio de Janeiro | Type: | Conference Paper | Collation: | vol. 2016 str. 173-190 | URI: | https://enauka.gov.rs/handle/123456789/506575 | URL: | https://www.convibra.com.br/palestra/173.pdf | Metadata source: | Migrirano iz RIS podataka | M-category: | Mp. category will be shown later |
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