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Title: Use of open innovation as possible marketing strategy
Authors: Mihić, Svetlana Đ.  
Issue Date: 2010
Publication: Proceedings of the 4th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2010), September 23-24, 2010, Novi Sad, Serbia - organized by University of Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management ... [et. al.]
Publisher: Novi Sad : Faculty of Technical Sciences, Department of Industrial Engineering Management
Type: Conference Paper
Collation: str. 116-119
VBS COBISS: 512728989
URI: https://plus.cobiss.net/cobiss/sr/sr/bib/512728989#izum.si
https://enauka.gov.rs/handle/123456789/615894
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