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eNauka >  Results >  Measuring the effectiveness of advertising content elements in the digital environment in the purchasing decision-making process
Title: Measuring the effectiveness of advertising content elements in the digital environment in the purchasing decision-making process
Authors: E. Ivanković; Ј. Гајић  
Issue Date: 2021
Publication: WayScience
Type: Conference Paper
Collation: str. 68-79
URI: https://enauka.gov.rs/handle/123456789/713456
http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/8388
URL: http://www.wayscience.com/wp-content/uploads/2021/07/Issue-1-7.pdf#page=68
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