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A manager-customer empirical investigation of the performance of proactive market-oriented consumer goods companies: Testing a double-mediation model
| Title: | A manager-customer empirical investigation of the performance of proactive market-oriented consumer goods companies: Testing a double-mediation model | Authors: | L. Tournois | Issue Date: | 2016 | Publication: | Journal of Applied Business Research | ISSN: | 2157-8834  Search Idenfier |
Type: | Article | Collation: | vol. 32 br. 5 str. 1475-1494 | URI: | http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/7059 https://enauka.gov.rs/handle/123456789/716610 |
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