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Reverse innovation and low-cost/low-price strategy challenges for MNCs – The case of L'Oréal and Garnier Color Naturals India
| Title: | Reverse innovation and low-cost/low-price strategy challenges for MNCs – The case of L'Oréal and Garnier Color Naturals India | Authors: | L. Tournois | Issue Date: | 2017 | Publication: | International Journal of Business Strategy | ISSN: | 1553-9563  Search Idenfier |
Type: | Article | Collation: | vol. 17 br. 1 str. 33-52 | URI: | http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/7074 https://enauka.gov.rs/handle/123456789/716617 |
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