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eNauka >  Results >  Is proactive cannibalization a profitable strategy on mature mass markets? Preliminary results and implications for future research
Title: Is proactive cannibalization a profitable strategy on mature mass markets? Preliminary results and implications for future research
Authors: L. Tournois
Issue Date: 2014
Publication: 2014 American Marketing Science (AMS) Annual Conference
Type: Conference Paper
URI: http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/1/7070
https://enauka.gov.rs/handle/123456789/716618
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