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Modeling system of brand value management based on financial and marketing indicators
| Title: | Modeling system of brand value management based on financial and marketing indicators | Authors: | Vukmirović, Valentina |
Issue Date: | 2016 | Publication: | Thematic Proceedings - First Scientific Conference International Economics and Management Conference ECIN 2016, Belgrade, September 2016 | Publisher: | Belgrade : Economics Institute | Type: | Conference Paper | Collation: | str. 171-179 | VBS COBISS: | 512602978 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/512602978#izum.si https://enauka.gov.rs/handle/123456789/722830 |
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