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Kognitivne pristrasnosti u marketinškoj komunikaciji - uticaj usidrenja i uokvirivanja poruka na percepciju i spremnost potrošača na kupovinu
| Title: | Kognitivne pristrasnosti u marketinškoj komunikaciji - uticaj usidrenja i uokvirivanja poruka na percepciju i spremnost potrošača na kupovinu Cognitive biases in marketing communication: Influence of anchoring and message framing on consumers' perception and willingness to purchase |
Authors: | Bunčić, Svetlana; Krstić, Jelena   ; Kostić-Stanković, Milica |
Issue Date: | 2021 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | Srpsko udruženje za marketing, Beograd | Type: | Article | Collation: | vol. 52 br. 2 str. 103-117 | DOI: | 10.5937/mkng2102103B | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/158926345#izum.si https://rfos.fon.bg.ac.rs/handle/123456789/2182 https://enauka.gov.rs/handle/123456789/778349 |
M-category: | 51M51 |