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Teaching case study: Digital marketing strategy of accor hotels: Shaping the future of hospitality
| Title: | Teaching case study: Digital marketing strategy of accor hotels: Shaping the future of hospitality | Authors: | Damnjanović, Vesna   ; Lončarić, Dina; Dlačić, Jasmina |
Issue Date: | 2020 | Publication: | Tourism and Hospitality Management | ISSN: | 1330-7533 Tourism and Hospitality Management Search Idenfier |
Publisher: | University of Rijeka | Type: | Article | Collation: | vol. 26 br. 1 str. 233-244 | Scopus-ID: | 2-s2.0-85085968435 | URI: | https://enauka.gov.rs/handle/123456789/779260 https://rfos.fon.bg.ac.rs/handle/123456789/2140 |
Project: | This paper has been supported by the University of Rijeka under the project number Uniri-drustv-18-235-1399. | M-category: | 22M22 |
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