A Methodological Approach for the Promotion of a New Fashion Brand Based on a Digital Marketing Strategy

Simić, Milica; Despotović-Zrakić, Marijana; Labus, Aleksandra

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Title:	A Methodological Approach for the Promotion of a New Fashion Brand Based on a Digital Marketing Strategy
Authors:	Simić, Milica ; Despotović-Zrakić, Marijana ; Labus, Aleksandra
Issue Date:	2023
Publication:	Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-Covid Era
ISSN:	2367-3370 Search Idenfier
Publisher:	Springer International Publishing Ag, Cham
Type:	Conference Paper
Collation:	vol. 562 str. 255-277
DOI:	10.1007/978-3-031-18645-5_16
WoS-ID:	000945457300016
Scopus-ID:	2-s2.0-85142673328
VBS COBISS:	110287113
URI:	https://enauka.gov.rs/handle/123456789/779482 https://plus.cobiss.net/cobiss/sr/sr/bib/110287113#izum.si https://rfos.fon.bg.ac.rs/handle/123456789/2435
M-category:	Mp. category will be shown later

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