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Determinante namera potrošača u pogledu budućeg korišćenja mobilne trgovine - moderatorski efekat lične inovativnosti
| Title: | Determinante namera potrošača u pogledu budućeg korišćenja mobilne trgovine - moderatorski efekat lične inovativnosti Determinants of the intentions of consumers in terms of future use of mobile commerce: The moderator's effect of personal innovation |
Authors: | Zdravković, Stefan; Pavlović, Goran   ; Peković, Jelena |
Issue Date: | 2019 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | Beograd : Srpsko udruženje za marketing - SEMA | Type: | Article | Collation: | vol. 50 br. 2 str. 124-134 | DOI: | 10.5937/markt1902124z | URI: | https://enauka.gov.rs/handle/123456789/780650 | URL: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711902124Z.pdf | Metadata source: | (Preuzeto iz ORCID-a) Pavlovic, Goran | M-category: | 51M51 |
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