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eNauka >  Results >  Effective social media marketing strategy: Facebook as an opportunity for universities
Title: Effective social media marketing strategy: Facebook as an opportunity for universities
Authors: Assimakopoulos, Costas; Antoniadis, Ioannis; Kayas, Oliver G; Dvizac, Dragana
Issue Date: 2017
Publication: INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
ISSN: 0959-0552 International Journal of Retail & Distribution Management Search Idenfier
Type: Article
Collation: vol. 45 br. 5 str. 532-549
DOI: 10.1108/IJRDM-11-2016-0211
WoS-ID: 000402914400006
Scopus-ID: 2-s2.0-85018329788
URI: https://enauka.gov.rs/handle/123456789/830405
Metadata source: (Preuzeto iz Nasi u WoS)
M-category: 
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