Who to engage in promotion?The position of athletes  in celebrity endorsement communication strategies

I. Savić; S. Alčaković; I. Brdar; D. Petković

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Title:	Who to engage in promotion?The position of athletes in celebrity endorsement communication strategies
Authors:	I. Savić ; S. Alčaković ; I. Brdar ; D. Petković
Issue Date:	2023
Publication:	Sport Science
ISSN:	1840-3662 Search Idenfier
Type:	Article
Collation:	vol. 16 br. 1 str. 144-151
URI:	http://ezaposleni.singidunum.ac.rs/rest/sciNaucniRezultati/oai/record/2/9635 https://enauka.gov.rs/handle/123456789/841829
URL:	https://sportscience.ba/pdf/br31.pdf
M-category:	Mp. category will be shown later

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