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Title: Mirroring digital content marketing framework: capturing providers’ perspectives through stimuli assessment and behavioural engagement response
Authors: Filipovic, Jelena  ; Arslanagic-Kalajdzic, Maja
Issue Date: 2023
Publication: European Journal of Marketing
ISSN: 0309-0566 European Journal of Marketing Search Idenfier
Type: Article
Collation: vol. 57 br. 9 str. 2173-2198
DOI: 10.1108/EJM-03-2021-0158
WoS-ID: 001082143900001
Scopus-ID: 2-s2.0-85173757385
URI: https://enauka.gov.rs/handle/123456789/847548
Metadata source: (Preuzeto iz CrossRef-a) Filipović, Jelena
M-category: 
21M21

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