Results
| Title: | Uloga marketinške metrike u strateškom upravljanju markom Role of marketing metrics in strategic brand management |
Authors: | Mamula, Tatjana   |
Issue Date: | 2012 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | Beograd : Srpsko udruženje za marketing | Type: | Article | Collation: | vol. 43 br. 1 str. 49-61 | URI: | https://enauka.gov.rs/handle/123456789/873861 | URL: | http://www.sema.rs/repository/download/marketing-vol-43-no-1.pdf | Metadata source: | (Preuzeto iz ORCID-a) Mamula Nikolić, Tatjana | M-category: | 51M51 |
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