The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management

Valentin Kuleto; Vladimir Matović; Biljana Ilić; Svetlana Jokić; Mladen Radaković

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Title:	The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Authors:	Valentin Kuleto ; Vladimir Matović; Biljana Ilić ; Svetlana Jokić; Mladen Radaković
Issue Date:	2023
Publication:	International Journal of Electronics Automation (IJEA)
Publisher:	STM Journals, An imprint of Consortium e-Learning Network Pvt. Ltd.
Type:	Article
Collation:	vol. 1 br. 1 str. 22-29
URI:	https://enauka.gov.rs/handle/123456789/876149
Metadata source:	(Preuzeto iz ORCID-a) Ilić, Biljana
M-category:	Mp. category will be shown later

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