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Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions
| Title: | Consumers' perception of green advertising and eco-labels: The effect on purchasing intentions | Authors: | Kolović, Tijana; Vlastelica, Tamara   ; Krstić, Jelena |
Issue Date: | 2023 | Publication: | Marketing | ISSN: | 0354-3471 Marketing Search Idenfier |
Publisher: | Časopis za marketing teoriju i praksu MARKETING | Type: | Article | Collation: | vol. 54 br. 1 str. 54-66 | DOI: | 10.5937/mkng2301054K | URI: | https://enauka.gov.rs/handle/123456789/876541 https://plus.cobiss.net/cobiss/sr/sr/bib/158916617#izum.si https://rfos.fon.bg.ac.rs/handle/123456789/2642 |
M-category: | 51M51 |