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The synergy of sales promotion and online advertising in affecting FMCG consumer behaviour
| Title: | The synergy of sales promotion and online advertising in affecting FMCG consumer behaviour | Authors: | Radović, Selena; Vlastelica, Tamara   |
Issue Date: | 2018 | Publication: | Proceedings of the XVI International Symposium SymOrg 2018 – Doing Business in the Digital Age: Challenges, Approaches and Solutions | Publisher: | University of Belgrade, Faculty of Organizational Sciences | Type: | Conference Paper | Collation: | str. 609-618 | URI: | https://enauka.gov.rs/handle/123456789/876545 https://rfos.fon.bg.ac.rs/handle/123456789/2645 |
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