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The Role of Machine Learning in Marketing Strategies within the Marketing 5.0 Framework
| Title: | The Role of Machine Learning in Marketing Strategies within the Marketing 5.0 Framework | Authors: | Bakator, Mihalj   ; Ćoćkalo, Dragan ; Đorđević, Luka ; Đurđev, Mića ; Novaković, Borivoj ; Prvulović, Adamović Slavica |
Issue Date: | 2023 | Publication: | Virtual international conference Path to a knowledgesociety-managing risks and innovation - PaKSoM, 5, Niš, Srbija, 2023, 23. okt - 24. okt | Publisher: | Niš : Complex System Research Centre Belgrade : Mathematical Institute of the Serbian Academy of Sciences and Arts |
Type: | Conference Paper | ISBN: | 978-86-82602-02-6  Search Idenfier |
Collation: | vol. 5 br. 1 str. 49-54 | URI: | https://enauka.gov.rs/handle/123456789/877960 | URL: | https://paksom.cosrec.org/wp-content/uploads/2024/01/PaKSoM_2023.pdf | Metadata source: | (Preuzeto iz KNR-a) Đorđević, Luka | M-category: | Mp. category will be shown later |
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