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Exploring the Impact of AI-Driven Marketing Strategies on Player Retention in the Video Game Industry
| Title: | Exploring the Impact of AI-Driven Marketing Strategies on Player Retention in the Video Game Industry | Authors: | Ugrinov, Stefan   ; Ćoćkalo, Dragan ; Bakator, Mihalj ; Kavalić, (Zakin) Mila ; Gluvakov, Verica |
Issue Date: | 2023 | Publication: | International conference on Applied Internet and Information Technologies, 13, Bitola, Makedonija, 2023, 13. okt - 13. okt | Publisher: | UNIVERSITY “ST. KLIMENT OHRIDSKI” - BITOLA FACULTY OF INFORMATION AND COMMUNICATION TECHNOLOGIES - BITOLA REPUBLIC OF NORTH MACEDONIA | Type: | Conference Paper | Collation: | vol. 13 str. 368-373 | URI: | https://enauka.gov.rs/handle/123456789/878282 | URL: | https://www.aiitconference.org/files/Proceedings_AIIT2023.pdf | Metadata source: | (Preuzeto iz KNR-a) Bakator, Mihalj | M-category: | Mp. category will be shown later |
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