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Uloga Generacija Z u ko-kreaciji održivog brenda na primeru generacije Z u Srbiji
| Title: | Uloga Generacija Z u ko-kreaciji održivog brenda na primeru generacije Z u Srbiji The role of Generation Z in the co-creation of a sustainable brand: Case study Generation Z in Serbia |
Authors: | Mamula Nikolić, Tatjana   ; Perčić, Karolina; Nećak, Mirjana |
Issue Date: | 2022 | Publication: | Domaća konferencija sa međunarodnim učešćem "Izazovi i perspektive marketinga", [Zlatibor, 5-7. novembar 2021.] / Zbornik radova | Publisher: | Beograd : Srpsko udruženje za marketing - SEMA | Type: | Conference Paper | ISBN: | 978-86-903768-1-0  Search Idenfier |
Collation: | str. 126-138 | URI: | https://enauka.gov.rs/handle/123456789/880438 | URL: | http://www.sema.rs/repository/download/zbornik-radova-izazovi-i-perspektive-marketinga-2021.pdf | Metadata source: | (Preuzeto iz ORCID-a) Mamula Nikolić, Tatjana | M-category: | Mp. category will be shown later |
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