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eNauka >  Results >  Are We Buying Rationally or Impulsively? What Actually Happens in the Consumer's Mind and Does Neurotechnology Reveal?
Title: Are We Buying Rationally or Impulsively? What Actually Happens in the Consumer's Mind and Does Neurotechnology Reveal?
Authors: Mamula, Tatjana  ; Blažanin, Barbara
Issue Date: 2018
Publication: Proceedings / The Second Conference on Innovation, Competitiveness and Sustainable Development, Belgrade, 25th May 2017.
Publisher: Belgrade : Metropolitan University
Type: Conference Paper
ISBN: 978-86-89755-15-2 Search Idenfier
URI: https://enauka.gov.rs/handle/123456789/889644
URL: https://www.researchgate.net/publication/334082791_ARE_WE_BUYING_RATIONALLY_OR_IMPULSIVELY_WHAT_ACTUALLY_HAPPENS_IN_THE_CONSUMER'S_MIND_AND_WHAT_DOES_NEUROTECHNOLOGY_REVEAL
Metadata source: (Preuzeto iz ORCID-a) Mamula Nikolić, Tatjana
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