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Title: Uloga marketing menadžmenta u procesu reinovacije brenda
Authors: Mamula Nikolić, Tatjana  
Issue Date: 2023
Publication: Četvrta nacionalna konferencija Izazovi i perspektive marketinga : zbornik radova / Srpsko udruženje za marketing, Zlatibor, 3-5. novembar, 2023. ; [urednici Hasan Hanić, Saša Veljković]
Publisher: Beograd : Srpsko udruženje za marketing – SeMA
Type: Conference Paper
ISBN: 978-86-903768-2-7 Search Idenfier
Collation: str. 56-64
URI: https://enauka.gov.rs/handle/123456789/891369
URL: http://www.sema.rs/repository/download/zbornik-radova-izazovi-i-perspektive-marketinga-2023.pdf
Metadata source: (Preuzeto iz ORCID-a) Mamula Nikolić, Tatjana
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