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| Title: | Holistic branding of premium brands - example of the company “Adidas AG“ | Authors: | Radaković, Milan   ; Turčinović, Željko ; Pejanović, Vladimir |
Issue Date: | 2023 | Publication: | Sport, mediji i biznis | ISSN: | 2956-0780 Sport, mediji i biznis Search Idenfier |
Publisher: | Beograd : Fakultet za sport, Univerzitet "Union-Nikola Tesla" | Type: | Article | Collation: | vol. 9 br. 2 str. 129-142 | DOI: | 10.58984/smb2302129r | VBS COBISS: | 131683081 | URI: | https://plus.cobiss.net/cobiss/sr/sr/bib/131683081#izum.si https://enauka.gov.rs/handle/123456789/895682 |
M-category: | 53M53 |
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